The platform is rolling out a new feature that allows them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the platform revealed that it currently hosts over 1 billion AI videos.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a full-scale rollout. This shift coincides with a rise in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A significant portion of this content is considered “AI slop”, a label for substandard, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that many people like content created using AI tools, including computer-generated images to science explainers, and we intend to give people the power to see more or less of that, based on their own preferences,” said a platform representative.
Scale of AI Content
TikTok disclosed that there are presently 1.3 billion videos on its app labeled as AI-generated. Overall, in excess of 100 m videos are added to the platform daily, making AI content a minor percentage of its total content library.
Customizing Your Feed
Users will be able to reduce or increase the volume of artificial media they watch by opening the “manage topic” option in the platform and selecting “AI-generated content”. Additional categories that can already be controlled under the tool encompass news, clothing, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules oblige content makers to tag lifelike AI-made content, and it bans malicious fake videos of public figures or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.
Additionally, the service will now apply an AI-generated label to content made using its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is designed to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2m awareness program for professionals and institutions to develop educational content about using AI responsibly. This project will benefit educational bodies dedicated to teaching programming and robotics.
Content Safety Approach
The video-sharing app has supported its moderation strategy, following debate over plans to cut jobs for hundreds of content moderators in the United Kingdom. The company is planning to reduce 439 jobs in its content moderation team in London, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A company official explained that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it has to be seen by humans. TikTok reported a significant reduction in shocking and graphic content seen by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as swiftly, which is where a extensive automated help is really helping us operate efficiently.”
